We were asked by marketing & communication agency Prophets to collaborate on a campaign with our good friends GOOSE and Audi.
GOOSE composed a new song, with the Audi R8 as a new band member. The car's revving engine became a unique instrument in this song.
The song was performed live with the Audi R8, and we recorded the performance straight to vinyl record.
From this performance, a limited edition vinyl records was released by Audi.
We were asked by Havas to collaborate on an idea they had for a campaign for Peugeot.
At Daft Studios, we recorded a unique performance by French pianist Jean-Francois Zygel.
The pianist improvised on the images of a testdrive with the new Peugeot 508.
When the car drove faster, the music accelarated. When the car drove in the shadow, the music got darker,...
This personalised soundtrack was sent back to the car, and played live on the high-end Focal soundsystem in the car.
This created a unique experience for the driver.
At the end of the test-drive, the driver arrived at Daft Studios, where he met the pianist and discovered that he had been listening to his own personalised soundtrack.
Recentely, Roche Diagnostics Belgium celebrated their 60th anniversary.
As Roche Diagnostics stands for innovation, we wanted to look to the future rather than to the past for this occasion.
We created a unique 360° video and immersive audio experience for their stakeholders and customers at the Atomium, one of Belgium's most important landmarks, also turning 60 this year.
Virutal reality for your ears.
The Binaural Bulb is a headphone-based immersive audio experience. The Binaural Bulb offers a surround sound experience that is second to none. Using advanced programming algorithms and binaural recording techniques, we are able to create stunning immersive audio experiences using headphones. “You can hear a bird flying over your head. You can hear someone whisper in your ear.”
Binaural audio experiences put your head in the exact sound field as originally intended. It tricks your mind, you can call it virtual reality for your ears.
This is the perfect technology to empower your digital campaigns!
A unique immersive audio experience for your live event, road show or festival.
Together with our skilled colleagues at DAFT Studios, one of Europe’s bigest recording studio complexes, we have developed 2 different immersive audio experiences that will lift your next communication campaign and/or live event to a whole new level.
The Sound Grid is a scalable surround sound & light installation. It consists of a 3D grid of 112 speakers and a LED lighting grid, making it possible to create unique moving sound and light patterns in a space .The installation is designed to shine on festivals, road shows and public events to activate your brand fans.
“Send your message into the Sound Grid, and hear and see it travel around the space in 360° surround as you walk through the Grid, thus creating a kind of 3D twitter wall concept. A unique experience!”
The Sound Grid concept and installation are fully customisable to match your branding and communication strategy, and can be integrated into existing campaigns. It's a hybrid installation: besides the live experience, the messages people send into the Grid are pushed towards social media platforms, creating a ripple through social networks.
Content production for your brand fans
Create an inspiring story, together with an artist.
Belgian fashion chain JBC for exemple asked Axelle Red as a guest designer for a new collection. The music for the launch campaign was recorded & filmed @ our Studios. Great content for a lifestyle brand, partnering up with artists!
Inspiring workshop, giving insights into the music production process
A famous composer/artist from our network (e.g. Jef Neve), will witness how he comes up with a new songtheme, and where inspiration comes from. All steps from conception, over composing & recording, editing, mixing & mastering… will be explained! Our masters at work will show you the day to day challenges of recording a track in a professional studio.
Links to business processes are made, making this session an inspiring learning workshop for your (management) team.
Recording Studio Bootcamp for the "K3 zoekt K3" TV show for VTM.
The Belgian-Dutch band K3 was looking for three new artists, and organised a TV competition. Participating girls had to survive a recording studio bootcamp at our Studios. For some girls, singing in such a professional studio was rather stressfull... lot's of emotion was shot here for the TV production!
Are you running out of ideas for your annual kick off program?
In January, we organised a 3-day kick off program with quiet some impact!
No deadly dull corporate meetings, but a fun & more effective gathering.
The program was inspired by a music festival. Teams of employees had to collaborate to finish the festival setup.
From brewing beer, over creating the merchandising, decorating the stage together with string artists, to creating floral decorations...
DAFT even got one of the biggest music festivals involved, through a tailormade inspirational video-interview with the festival founders.
After an inspiring day, we've danced the night away - as a festival should be like!