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Campaign strategy

Earned media thanks to music industry collabs

For a communication campaign for Belgian biggest telecommunication company Proximus, a live concert of the Indie Dream-Pop band Portland was cut straight to vinyl in the Insta-vinyl caravan. This unique van, owned by creative content production agency Daft, is an eye-catcher for festivals, parties and live events.

A limited number of vinyl-copies was distributed through the Record Store shops, in an exclusive collaboration with Record Store Day. This campaign resulted in great visibility for all partners and even got covered in the TV-show Van Gils & Gasten on Eén.