Ever stayed at a hotel where the room service includes a live bassline vibrating through your floorboards? Welcome to Daft. We’re what happens when a world-class recording studio and a boutique hotel have a beautiful, loud baby.
Usually, our ecosystem is beautifully simple: rockstars jam downstairs in the studios, while you relax upstairs in your bedroom, essentially getting a private, through-the-ceiling serenade. But back in 2021, we had to flip the script.
The spark: Super Sauvage
It was 2021. The world was at a standstill, the doors to the Daft Hotel were locked, and our recording booths were gathering dust. Nobody could get out of their homes, and for a music industry built on shared energy, it felt like the end of the road. But at Daft, we don’t do “standby.”
We realized that while our four walls were restricted, our 5,000m² of wild Ardennes garden was a loophole waiting to be exploited. We needed to keep the music alive, not just for ourselves, but for the artists who had nowhere left to play.
In a raw, instinctive collaboration with Ancienne Belgique (AB), Super Sauvage was born. It was our response to the silence of 2021: a safe, open-air sanctuary where the forest became the acoustic treatment. We traded crowded halls for firepits and social distancing for starlight.
The lineup was a “who’s who” of Belgian talent refusing to be quiet. We hosted intimate, career-defining sets from:
- The Icons: Zwangere Guy, Stikstof, and Novastar.
- The New Guard: The Haunted Youth, Emma Bale, blackwave., and Kids With Buns.
The evolution: Daft Sessions
The pandemic gave us the spark, but we weren’t about to let the fire go out once the world reopened. We realized we had bridged a vital gap: the distance between the recording booth and the live performance.
This evolved into a permanent part of our identity: Daft Sessions.
We moved from “crisis management” to intentional curation, organizing our own festivals where artists often spend the day tracking in our recording studios and the evening performing in the garden. The Daft Sessions have seen the stage taken by heavyweights like: Amenra, Het Zesde Metaal, Emmy d’Arc, The Haunted Youth.
Building large-scale festival experiences for others
Our journey from Super Sauvage to the Daft Sessions taught us more than just how to host a show. It gave us the technical blueprint for building large-scale festival experiences in the middle of the woods.
Now, we use that expertise for others. When Roche wanted something bigger than a standard retreat, we launched a full company festival right here in our garden. We traded boring boardrooms for a custom-built festival ground, proving that corporate events are just better when they’re a bit “wild.”
From curating songwriting camps for major labels to designing immersive product reveals, our environment adapt to any idea, not the other way around.
Want to launch your own company festival?
Get in touch with Daft Seminars.
