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Campaign strategy

Campaign strategy

Campaign strategy

Together with Proximus, we recentely set up a music content campaign with Belgian band Portland.

Based on your buyer persona, we identify the right artist, band, influencer,… to partner up with.
Music taste and music preferences are strong indicators to target your audience.
Simply put, a Lexus owner likes Jef Neve, while a Honda driver prefers Lost Frequencies.
Together, we define your campaign strategy.

Trendwatching

Trendwatching

Trendwatching

If you need fresh ideas, we are ready to help you innovate your campaigns.

The entertainment industry is a fast moving business. You need to stay on top of your game. Daft is always aware of the next big thing, emerging artists, new entertainment concepts,…

Curation

Curation

Curation

We partner up with the right artist and create unique engaging content for your campaign.

Once your campaign strategy is defined, we link you to the right curator to reach your campaign goals: the right artist, event, festival, …
Together with you and the curator we create the right content for you next campaign.

Sponsorship management

Sponsorship management

Sponsorship management

Sometimes the right answer to reach your campaign goals is a sponsorship.
We strengthen campaigns through partnering up with entertainment events or artists. Living in the center of the entertainment industry, we help you set up and manage sponsor deals with the right stakeholders.