entertainment industry collab / cross-media production
Communication agency Canada asked us to create a cool brand activation in the "Brabant Tram" - an abandoned tram in de Brabantdam used as a pop up venue to augment the numbre of shoppers in this - by traffic works affected - shopping street.
In collaboration with the Glimps Music Festival, we curated several concerts in the tram. With our insta-vinyl cutter we created instant very limited edition vinyls, that were sold in the Brabantdam shops during the end of year period. Music & video content was shared on the social media of Stad Gent, Travak, Canada, Daft and the artists, creating an impactfull campaign.